Xavier Buyse and the iPhone

The iPhone has brought about a fundamental evolution, something like a gift from the gods for Xavier J. Buyse Consejero Delegado at ADS Media. It brings the mobile web front and center, creating the first excellent user experience on the mobile device. Many people with newer Nokia mobile devices know that the Safari has been on the s60 Nokia mobile devices for almost 2 years. The mobile web user experience, which was shown off today when the iPhone was displayed looks close to to the experience of the new Nokia devices. But of course Apple has made a multitude of usability adaptations to make it more intuitive to use and a comparatively pleasant experience. Something which will help the industry as a whole as well as entrepreneurs like CEO of ADS Media Xavier Buyse.

The iPhone rectifies one of the more annoying hindrances of the mobile phone, entering information for a desired response. The all touch screen interface allowing for a multitude of finger taps, creates a emersive user experience even facilitating a full keyboard to appear on screen when it is required.

In addition, Mr Xavier Buyse CEO must be thanking his lucky stars that The iPhone will bring two communities together for the first time, the mobile devices gang and the web community. These different factions have been apart for a long time. And the introduction of the first mobile computing unit that web developers and designers can agree upon has created a massive boost for mobile internet content creation.

in the climate as it is it is tricky to get more than a passing interest in web developers, meaning less content to consume, and as a consequence next to no interest from consumers. But now that that members of the web community are likely to carry The iPhone like a badge of honour, always have it at their at their side, I expect a substantial increase in mobile web content in the next 6-9 months.

Controlling devices with a touch screen is nothing remarkable in mobile devices, but being able to carry out multiple taps on top of this as input for scrolling, resizing, etc, I believe Apple has discovered a genius way of doing difficult tasks simply.

I would suggest it is what you get out rather than what you put in which is critical. The screen on the The iPhone is incredible. Text is cristal clear, with a resolution that is easy to read and use. Mobile device displays aren’t something that has seen a lot of miracles. Most phones look almost identical, resorting for bitmappy text that one comes in two or three sizes. Usually the only difference is brightness. The iPhone makes content on a mobile device look comparable to hardest to duplicate screen of them all, a real life page with print on it.

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