8 Rs Net

eBay offer an unbelievable amount of traffic for ANYONE wanting to sell on their auction site, so much so that millions of items are listed on it everyday. So with all this competition how do you make sure that your listing doesn’t get lost amongst the rest and that customers keep coming back to you.

The answer is simple…. Professional Listings!

This covers all aspects of the transaction from the listing itself, how the customer is interacted with to how the item is packed and shipped. If you ignore any stage of the process then you are going to force your customers to go elsewhere. Your are offering a service to the customer, if they get bad service then they will go elsewhere and remember there are millions of items for sale on eBay so the customer doesn’t even have to try hard to go elsewhere.

Remember, Professional Listings will give you the edge over the rest and also the highest selling price and profit.

Split your auction process into the following stages and follow the below guidelines:

The listing itself has to be:

Correctly written, You have to grab the attention of the reader and hold it and a poorly written listing will do nothing but FORCE the customer onto the next listing available. Use your knowledge of the item and use the key words and phrases that will ‘push the buttons’ of the customer, if you were buying the item what would sell it to you? Look at other sellers listings and determine selling strengths and listing opportunities and develop on them, these are the people you want to stand out from after all. Above all use proper English (or your native language), do not use text speak and shortened ‘phrases’ and also capitalise properly as a listing completely in capitals is an instant invite to close the listing down.

Correctly formatted, eBay provide the following auction sections as standard, use them correctly and effectively to maximise your listing potential and ‘kerb appeal’.

Remember first impressions count!

Auction Title

This is the FIRST thing that your customers will see. Make it short, sharp, to the point and most of all DO NOT include silly characters and smiley faces in it as all that does is make you think that the auction seller is ‘just a kid’…NOT A VERY PROFESSIONAL IMAGE FOR YOUR CUSTOMERS TO HAVE.

The default search on eBay only scans the title so you need all your keywords in there, so don’t waste the space on rubbish.

Auction Description

This is your opportunity to fully describe the item and as such needs to be as complete as is possible, the more information the customer has the more they know what they are buying and the more likely they are to form a professional image of you as a seller. i.e.. this seller gives a true indication of the item and doesn’t try to hide anything. Always include the strengths and weaknesses (faults) of the item as these are both SELLING POINTS. Strengths are obvious but weaknesses as a selling point, surely not! The more accurate the description the more the customer can trust you and will develop a professional image of you and more importantly keep coming back to your eBay auctions.

Think about what you are writing, does it fully describe what you are trying to? Words like ‘great condition’ and ‘like new’ are not good enough because different people interpret these in different ways so be specific and add extra detail to ensure that there are no crossed wires.

This information has to be correctly presented to the customer, the majority of eBay listings as simply just typed out in the editor ebay provides, which is perfectly acceptable but your listing will just appear in boring black and white. Remember the idea is to make your listing stand out and look professional and the simplest way to do this is to use HTML to format, add tables and images in order to liven up the listing, this is very simple to achieve and I offer some FREE to use templates here. Using templates will also help to develop a business identity for your auctions so that the customer can instantly recognise you

Within your listing also take the opportunity to cross promote your other auctions, it is free publicity which will encourage the customer to take a look and will generate greater sales opportunities from singular listings. Its as simple as adding a link to your other auctions on the listing page itself.

Include Pictures

Simply remember :

A PICTURE PAINTS A THOUSAND WORDS

All professional web sites use images and so should you, for a review of the importance of pictures go to the eBay picture guide.

Always give payment and shipping details

Would you buy something without knowing the full cost ?

No, neither will your customers. A truly professional listing will always detail shipping charges up front. Again use the principle of the more information you give the better.

Mike – webmaster at Online Auction Traders Resource

Visit ebay templates to use for FREE to develop your online business.

Remember the student in school who complained (or even cried) because they only got a ninety-nine percent mark on an assignment or test. Meanwhile, some of us were relieved (if not ecstatic) to have merely passed.

I actually witnessed one case where the math student insisted that he was not wrong. On rechecking the test, the teacher realized the answer sheet was wrong and not the student. The student got one hundred percent correct.

Realistically, however, most of us lesser mortals can’t expect to get a perfect mark or score every time.

First of all, none of us are perfect. We all make mistakes.

Secondly, unlike math, some subjects are more subjective in nature. In certain subjects, the answer to a question may not be simply right or wrong. The teacher may have more latitude in how your grades are calculated. The teacher may even (consciously or subconsciously) increase or decrease your grade based on whether they like you (or your attitude) or not.

Similarly, in business, you can’t please everybody all of the time.

In eBay or other Internet auctions, you will not be able to satisfy everyone. Even if you have one hundred percent positive feedback on eBay now, eventually it must fall.

Not all of your customers will be happy with you all of the time. You might make a mistake resulting in an unhappy customer. Sometimes factors beyond your control (such as a lost shipment) may result in a negative feedback.

Occasionally, you might even get a customer who is unreasonable. If he leaves you negative feedback, sometimes all you can do is leave a negative feedback in return. This is not so much as an act of retaliation; it is more a matter of presenting your side of the story.

Sometimes, a customer has a legitimate complaint. Other times the customer has jumped the gun and hasn’t given you a fair chance to resolve matters. It is even possible that your customer is a sadist who takes delight in tormenting others.

Regardless, you can make the offer to mutually agree to withdraw negative feedback from each other.

If you both agree and follow eBay’s procedure, the negative feedback will be removed from both of your total scores (thus improving both feedback ratings). The negative comments themselves won’t be removed by eBay but neither will your response to defend yourself.

Even if this tactic to remove negative feedback is not successful, at least you tried. Don’t let your pride stand in the way of trying to make peace with the customer and reversing any negative feedback.

If the customer won’t agree, at least you’ve told your side of the story. Let your prospective customers decide if they want to do business with you or not.

I personally like it when I see an eBay seller with a perfect feedback rating. Realistically, however, I realize that you simply can’t please everyone. Even if you did everything perfectly, there are still people who are just not reasonable.

Thus, even if a seller has some negative feedback, if the overwwhelming majority are pleased with him, I tend to discount the few dissidents. I suggest you do the same in evaluating others as well as yourself.

J. Stephen Pope, President of Pope Consulting Inc., has been helping clients to earn maximum business profits for over twenty-five years. To learn more about Internet auctions and other profitable Work at Home Small Business Ideas, visit www.yenommarketinginc.com/auctions.html